Portfolio
A selection of my design work focused on branding, print, and visual communication. Each project reflects my approach to concept development, layout, and visual storytelling.
A soft, fruit-inspired skincare branding system designed to highlight gentle ingredients and self-care rituals. This project includes packaging design, product labeling, and promotional advertisements with a cohesive pastel color palette.
A warm, culinary-focused branding system designed to evoke a sense of comfort and artisanal quality. This project features a cohesive visual identity across various touchpoints, including logo development, menu design, and hospitality mockups, utilizing a palette of earthy tones and organic textures to create an inviting dining experience.
A sophisticated, editorial-inspired branding system for a modern travel agency specializing in culturally immersive international experiences. This project focuses on balancing luxury aesthetics with accessibility, featuring a comprehensive visual identity that includes logo design, travel package layouts, and digital promotional materials. The design utilizes high-contrast serif typography and a refined color story to inspire a younger generation of global travelers.
A modern, boutique-style branding system developed for a creative nail studio specializing in personalized beauty services. This project emphasizes a polished and feminine aesthetic, featuring a comprehensive visual identity that includes logo design, service menu brochures, and promotional posters. The design utilizes a soft, cohesive color palette and elegant typography to create a professional yet welcoming atmosphere for self-expression.
A high-energy conceptual branding system designed specifically for the gaming community and digital creators. This project explores a futuristic, tech-inspired aesthetic, featuring bold neon color palettes and high-contrast visuals across packaging and digital advertisements. The design emphasizes convenience and performance, utilizing a mix of geometric and expressive typography to establish a strong presence in the competitive snack market.
A professional 4-page printed newsletter designed for Feeding America to raise awareness about food insecurity and encourage community support. This project focuses on communicating hope and nourishment through a structured layout that balances high-impact photography with critical hunger statistics and feature stories. The design adheres to established brand guidelines, utilizing a warm, community-focused color palette to drive volunteer participation and donations.
A clean, technical infographic designed for Lululemon Athletica to educate consumers on the advanced fabric technology behind high-performance athletic apparel. This project focuses on translating complex textile engineering, such as moisture-wicking and four-way stretch, into an approachable visual format through custom vector illustrations and icons. Adhering to the brand’s minimalist aesthetic, the layout uses a high-contrast palette to enhance clarity and support a mindful, wellness-centered narrative.
A comprehensive tri-fold brochure designed for the Boston Terrier Rescue of East Tennessee to support their mission of rescuing and rehoming dogs in need. This project focuses on emotional storytelling and community outreach, using a clean typographic hierarchy and high-impact photography to encourage donations and volunteer participation. The design balances professional credibility with a warm, compassionate tone, ensuring essential information about adoption and foster care is accessible and engaging.
A visually elevated branding and packaging project for Sapphire Sip Co., a sparkling beverage company inspired by gemstone beauty. This project features a premium visual identity including a sophisticated logo and a cohesive series of labels for fruit-infused flavors. The design utilizes a deep sapphire anchor paired with vibrant pink tones to balance luxury with approachability, targeting a young, aesthetic-driven audience through minimalist layouts and refined typography.